# Lalela: agent analytics for the agentic web

Lalela shows website owners which AI agents visit their site, and what they came for.

When someone asks ChatGPT, Claude or Perplexity about a company, the assistant often fetches that company's pages to answer. That fetch is the only trace the question leaves on the company's side. Traditional web analytics run in the browser, and most AI agents never run JavaScript, so these visits are invisible to them.

## What Lalela does

- **Detect:** names every agent that visits: training crawlers, AI search indexers, assistants fetching pages for a user right now, and agentic browsers.
- **Verify:** checks each agent against its operator's published IP ranges or cryptographic signature, and shows how sure that identification is.
- **Decode:** infers the question behind each visit from which pages were fetched, in what order and how fast.
- **Act:** shows which questions the site answers poorly and what to publish next.

## Who it is for

Companies with a marketing site or documentation that people ask AI assistants about, starting with B2B software companies on Cloudflare or Vercel.

## Status

Lalela is in early development. This site, lalela.dev, runs Lalela's collector as its first test.

Answers to common questions: [https://lalela.dev/answers/index.md](https://lalela.dev/answers/index.md)

More: [How it works](https://lalela.dev/how-it-works.md) · [Install](https://lalela.dev/install.md) · [FAQ](https://lalela.dev/faq.md)